|It looks so awesome though.|
I, being an average guy from a middle-class family, don't have the money to build an awesome-as-shit studio full of hardware. However, just a PC (or mac if you are a hipster) is not enough. Producers/audiophiles want to hear their audio as "honest" as possible, without any additional or missing frequencies. For this, I got myself 2 Alesis M1Active 620 studio monitors, and a M-Audio Audiophile 2496 soundcard. If you are a beginning producer and you are willing to invest money in your hobby, monitors and maybe a soundcard are the ideal starting point. It is essential.
|M-audio Audiophile 2496|
Other than that, a strong computer with some decent RAM is not a bad idea either. DAWs, and especially projects using many heavy synths and effects such as quality reverb are heavy to run.
Not really essential, but still fun is a microphone. I got myself a small mic for field recording and fooling around. It's great for ambient and experimental musicians!
Finally, some MIDI-controllers might help if you can play the keyboard, or just to stimulate your creativity! Look for some reviews and don't pick obscure brands, stick with the most popular products, these are usually the best too. As for myself, I use the ESI KeyControl 49.